Customer Segments
HexaDAO is designed to serve a diverse set of stakeholders in the DAO ecosystem and adjacent markets. Our subscription tiers (Basic, Pro, Premium) align with the varying needs and budgets of these audiences, ensuring that value is delivered proportionally while maintaining scalability.
1. DAO Operators & Governance Teams
Who they are: Core contributors and managers of DAOs across DeFi, gaming, infrastructure, and public goods.
Needs:
Clear visibility into governance activity.
Tools to measure participation, quorum, and decision-making effectiveness.
Compliance-ready reporting for stakeholders.
HexaDAO Fit:
Pro and Premium tiers provide dashboards, analytics, and automated intelligence reports that simplify operational oversight.
2. Delegates & Token Holders
Who they are: Individuals or organizations actively participating in governance, from small retail token holders to professional delegates managing multiple DAOs.
Needs:
Easy-to-use tools to understand governance dynamics.
Access to voting trends and delegation networks.
Insights without requiring technical expertise.
HexaDAO Fit:
The conversational AI bot democratizes access to insights, making Pro tier highly attractive for frequent governance participants.
3. Institutional Investors & Venture Funds
Who they are: Funds, investment DAOs, and institutions allocating capital into decentralized protocols.
Needs:
Governance risk analysis as part of due diligence.
Compliance-grade reporting for portfolio monitoring.
Advanced KPIs to track governance stability and community resilience.
HexaDAO Fit:
Premium tier offers unlimited intelligence queries and risk diagnostics, directly addressing due diligence requirements.
4. Enterprises Experimenting with DAO Models
Who they are: Traditional organizations adopting or testing decentralized governance (consortia, joint ventures, research groups).
Needs:
Clear, enterprise-friendly analytics presented in familiar formats.
A SaaS product that avoids crypto complexity and speculative tokens.
Tools to reassure boards, stakeholders, and regulators.
HexaDAO Fit:
Premium tier provides a boardroom-ready governance dashboard, bridging Web3 innovation with enterprise standards.
5. Researchers, Analysts & Regulators
Who they are: Academic researchers, governance think tanks, and regulators observing the DAO ecosystem.
Needs:
Structured, auditable governance datasets.
Tools for comparative analysis across DAOs.
Reliable intelligence to inform policy or research publications.
HexaDAO Fit:
Both Pro and Premium tiers provide structured datasets and exportable reports, supporting academic and regulatory use cases.
Segmentation Prioritization
Phase 1 (Year 1–2): DAO operators, governance teams, and active delegates.
Phase 2 (Year 2–3): Institutional investors and funds.
Phase 3 (Year 3+): Enterprises and regulators as DAO adoption expands globally.
This staged focus ensures HexaDAO grows organically, first capturing the core DAO market, then expanding to institutional and enterprise customers where recurring revenue and compliance readiness create maximum value.
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