Go-To-Market Strategy
HexaDAO’s path to market is grounded in a pragmatic and scalable approach. Our objective is not only to attract early adopters in the DAO ecosystem but also to establish HexaDAO as the trusted intelligence layer for enterprises and institutions exploring decentralized governance.
Phase 1: Early Adopter Penetration (Months 0–12)
Target: DAO operators, governance delegates, and active token holders.
Channels:
Direct outreach to top DAOs (DeFi, infrastructure, gaming).
Thought leadership on LinkedIn, X, and Web3 media outlets, positioning HexaDAO as the category leader in DAO intelligence.
Integration partnerships with governance platforms (Snapshot, Tally, Aragon).
Tactics:
Offer free Basic tier dashboards to build trust.
Convert early users into Pro (€29/month) subscribers through feature demonstrations.
Case studies with early DAO partners to showcase intelligence value.
Phase 2: Growth & Expansion (Months 12–24)
Target: Institutional investors, funds, and research organizations.
Channels:
Strategic partnerships with Web3 funds and accelerators.
Participation in DAO governance conferences and academic panels.
Distribution via DAO tooling marketplaces and Web3 SaaS directories.
Tactics:
Introduce compliance-ready reports for due diligence.
Roll out Premium (€99/month) enterprise features: unlimited AI queries, risk diagnostics, and tailored dashboards.
Leverage word-of-mouth through governance delegates and researchers.
Phase 3: Enterprise & Institutional Adoption (Months 24–36)
Target: Enterprises experimenting with DAO models, consortia, and regulatory bodies.
Channels:
B2B sales outreach to enterprises adopting hybrid governance.
Strategic alignment with consulting firms and regulatory think tanks.
Multilingual expansion to cover non-English governance communities.
Tactics:
Provide custom enterprise onboarding with tailored dashboards.
Expand integrations to non-EVM chains and hybrid governance structures.
Position HexaDAO as the default audit-ready intelligence provider.
Growth Levers
HexaDAO’s GTM is designed to scale through:
Freemium → Pro → Premium funnel: clear upgrade paths based on feature needs.
Community advocacy: leverage delegates and researchers as multipliers.
Partnership integrations: embed HexaDAO within governance workflows.
Enterprise credibility: focus on compliance, reporting, and institutional trust.
Exit-Driven Positioning
The GTM strategy also supports HexaDAO’s 3–5 year exit plan by:
Building predictable recurring revenue (ARR) via subscriptions.
Establishing a reputation moat as the leading DAO intelligence brand.
Positioning HexaDAO as an attractive acquisition target for:
Large Web3 infrastructure firms (e.g., Consensys, Alchemy).
Analytics SaaS companies seeking Web3 expansion.
Enterprise data providers moving into decentralized governance.
In short, HexaDAO’s GTM strategy balances lean early adoption with enterprise-grade scalability, ensuring rapid credibility in the DAO ecosystem while building the foundations for institutional expansion and acquisition.
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